Why CBD Oil Strength Trips People Up
Walk into the CBD aisle (or scroll a CBD website) and you'll be met with a wall of numbers: 300mg, 1200mg, 3000mg, 6000mg, even 10,000mg. If you've ever stood there wondering whether a bigger number simply means "better", you're not alone — it's one of the most common questions we hear from both new and returning customers. The truth is that CBD oil strength isn't about going as high as possible. It's about finding the concentration that fits your routine, your budget, and how you like to take it.
This guide walks through what those mg numbers actually mean, how to read a label properly, and how to think about choosing between our range of strengths — from a gentle introduction through to our higher-strength formulas for more experienced users.
What Do the mg Numbers Actually Mean?
The mg figure on a bottle of CBD oil refers to the total amount of CBD in the whole bottle, not the amount in a single drop. So a 30ml bottle labelled 300mg contains 300mg of CBD spread across the entire bottle, while a 30ml bottle labelled 3000mg contains ten times as much CBD in the same size bottle — meaning each drop is far more concentrated.
To work out how much CBD is in a single serving, check the product's suggested serving size (usually a certain number of drops) and divide the total mg by the number of servings in the bottle. This is the figure that actually matters day to day, far more than the headline number on the front of the box.
Matching Strength to Where You're Starting From
There's no single "right" strength — it depends on your experience with CBD and how it fits into your day. Here's roughly how our range breaks down:
New to CBD
If you've never tried a CBD oil before, a mild strength is the sensible place to begin. It lets you get familiar with how to take it, work it into a daily routine, and see how a lower dose feels before considering anything stronger. Our CBD Oil Drops 300mg – Mild (30ml Tincture), is designed as an entry-level option in Natural, Peppermint, Valencia Orange or Wild Cherry flavours.
Regular, everyday use
Once you know how CBD fits into your routine, many customers move up to a medium or high strength so they don't need as many drops to reach their preferred serving. Our CBD Oil Drops 1200mg – Strong (30ml Tincture) is our best-selling strength, and is popular with customers who've settled into a consistent routine and want a more concentrated formula without needing lots of drops.
Experienced users
For those who are well established with CBD and prefer fewer drops for a higher concentration per serving, our Love Hemp 3000mg CBD Oil offers a more concentrated broad-spectrum formula in Natural or Peppermint. We'd always recommend working up to higher strengths gradually rather than starting here.
Staying Within FSA Guidance
Whichever strength you choose, it's worth keeping the UK Food Standards Agency's guidance in mind: healthy adults are advised not to exceed 70mg of CBD per day. This applies regardless of which product or strength you're using, so it's always worth checking the per-serving mg on the label and totting up if you're using more than one CBD product in a day. If you're pregnant, breastfeeding, taking any medication, or living with a medical condition, speak to your doctor before taking CBD.
Beyond the Number: What Else to Check
Strength is only one part of the picture. A few other things are worth checking on any CBD oil label:
Spectrum: broad-spectrum CBD (used across our oil drops range) contains a range of naturally occurring hemp compounds without THC, whereas isolate is CBD alone. Neither is inherently "better" — it's personal preference.
Carrier oil: most CBD oils, including ours, use MCT (coconut-derived) oil to help carry the CBD, which also affects taste and texture.
Lab testing: look for a brand that publishes third-party lab reports (sometimes called a Certificate of Analysis) so you can see exactly what's in the bottle.
Flavour: if taste puts you off taking CBD oil consistently, that matters just as much as strength. Our drops come in Natural, Peppermint, Valencia Orange and Wild Cherry so there's an option to suit most preferences.
A Simple Way to Decide
If you're weighing up strengths, a useful rule of thumb is: start at the lowest strength that's practical for you, get comfortable with how many drops fit your routine, and only move up in strength if you find yourself wanting to take an impractical number of drops at the lower strength. There's no rush, and no strength is inherently the "correct" one — it's simply about finding what suits you.
The Takeaway
Choosing a CBD oil strength doesn't need to be complicated once you know what the numbers mean and how to read a serving size properly. Start low, get familiar with the format, and adjust gradually based on your own routine — not on whichever bottle has the biggest number on the front.
Love Hemp CBD oils are food supplements intended to support general wellbeing as part of a balanced lifestyle. They are not intended to diagnose, treat, cure or prevent any disease, and are not a substitute for medical advice. If you are pregnant, breastfeeding, taking medication, or have a medical condition, please consult your doctor before use. Not suitable for under-18s. Keep within the FSA's recommended maximum of 70mg of CBD per day for healthy adults.
