We are thrilled to announce the launch of our first national media campaign with former world heavyweight champion and Olympic gold medallist, Anthony Joshua.
After signing a three-year partnership deal back in June, Anthony became a key shareholder in the Love Hemp Group and will serve as an ambassador for the brand in our mission to promote natural health and wellbeing.
The 4-week nationwide campaign which debuts today, will aim to raise awareness, and educate consumers about the benefits of CBD as a holistic approach to wellness. We are extremely excited to be leading this in partnership with Anthony, who is a trusted figure in the UK.
Anthony Joshua said:
“As an investor in the company, I am delighted to help Love Hemp increase awareness of its premium CBD products and the positive impact they have on wellbeing.”
The multimedia campaign will run across linear and VoD TV (including Sky, ITV and All 4), national press and outdoor billboards sited across London alongside key Northern cities such as Manchester, Liverpool and the North East.
Tony Calamita, Co-founder and CEO of Love Hemp, said:
“This is a huge moment for Love Hemp and our aspirations to become a global brand. We are excited to launch our first mainstream national media campaign and to have our investor and ambassador Anthony Joshua playing a central part in the activity.”
“We have four pillars that make us unique in the sector – authenticity, innovation, quality and education. Our customers buy from us because they trust our brand and our values.”
“Our aim now is to be the global leader for CBD wellness products, providing holistic solutions to relieve anxiety and stress, manage pain and reduce poor-quality sleep.”