Love Hemp Expand UFC Partnership
With Performance Based CBD Products
We are thrilled to announce a ground-breaking development in our partnership with UFC. As the UK's leading manufacturer and distributor of CBD products, we are proud to share that Love Hemp has solidified its position as the Official Global CBD Partner of UFC through a multiyear global licensing agreement. This partnership extension is a testament to our commitment to athletes' well-being and our dedication to providing innovative solutions for their needs.
In this exciting collaboration, we are set to introduce a range of UFC-branded, CBD based wellness products, developed in conjunction with UFC Performance Institute, the world’s first mixed martial arts (MMA), multi-disciplinary research, innovation, and performance centre, which provides elite-level performance science, strength and conditioning, nutrition, and physical therapy services to UFC athletes. These high-quality products are set to launch in Q1 2024, and are designed to cater to the precise needs of athletes, with a strong focus on three crucial areas:
- Performance
- Recovery
- Defence
This venture not only represents a huge advancement in our ongoing relationship with UFC, but also in its broader implications for the sports industry as a whole. This product range will be the first of its kind within global sports, marking a significant step forward for the category, and recognising the numerous benefits that CBD products provide.
“This collaboration with Love Hemp gives us a unique vantage to observe the impact of CBD on MMA athletes and our sport,” said Dr. Duncan French, UFC’s Senior Vice President of Performance. “We know that many MMA athletes use CBD for relief and recovery purposes, so we will be able to offer these products to the athletes who choose to use them, and it will give us valuable insight into the effectiveness of hemp-derived CBD on athlete health and injury recovery.”
“We’re thrilled to expand our partnership with Love Hemp to launch a line of UFC-branded consumer products,” said Tracey Bleczinski, Senior Vice President, UFC Global Consumer Products. “CBD-based products are an emerging, growing market that immediately has an organic connection with our athletes and fans because of the recovery benefits of the products. There are few partners that fit as naturally with UFC as Love Hemp does, and we’re looking forward to growing this business with them together.”
“We are extremely excited at the opportunity to launch this product range globally,” said Love Hemp CEO, Kamran Sattar. ”UFC is Love Hemp’s largest partner. This is a huge amplification to the partnership we have in place. We have global plans to launch the UFC licensed range of products in the near future and we expect this to be a major revenue stream complimenting the company’s existing income verticals.”
Our initial line of Love Hemp / UFC CBD topicals will include warm-up oils, shower gel, muscle and joint cream, body soaps, and more. These products will be available at major retailers worldwide, including supermarkets, sporting goods stores, pharmacies, and online through Ufcstore.com and Lovehemp.com, as well as at other wellness product outlets. We are excited to bring these products to our customers and UFC fans across the globe.
